Irresponsible advertising by #patanjali and a non-medico's claims as in this case #BabaRamdev does more damage than good to #Ayurveda.
It may be a competitive idea to compete with modern pharma; but an irresponsible way to promote so called pharmaceutical drugs through news, and print, and video, and social media including, followers who have made Patanjali a cult. In fact Patanajali should be a restricted name for use, as in any event of legal abuse, it is an abuse of a revered sage, who is known to have propounded the very doctrine of #yoga and #Yoga Sutras.
Promoting pharmaceutical drugs, has an established business model, which needs to be followed in its method of functioning, with a specific target on institutions and practitioners of the system.
The idea that you bypass the basic system of pharmaceutical marketing, to use a propaganda model much like multi level marketing, except using a cult identity, speaks of unethical practices, if not illegal means.
There needs to be a stop to all such product selling practices, which claim to be of health benefits, particularly, disease specific claims, by irresponsible, non-stream professionals.
#SocialMedia as #youtube, #Facebook, #Instagram is full of content, with claims, that can hardly be justified. Educational discussions, can be acceptable, but product promotions, need to be injuncted in very earnest ways.
